Company News

What’s in a name?  And why change it?

By Veriato Team

We’ve changed our name to Veriato.  So what?  Companies change names all the time.  Or they change a logo, or their brand color.   Why?  What prompts an organization to expend the time, effort, and money it takes to change its face to the world?

For us it started with a realization that we are not the same company we were just a few short years ago.  When I joined SpectorSoft – now Veriato – the company was an established leader in providing Internet monitoring to families that had very real concerns about what their children were doing on the web.  We had a growing corporate business as well, providing solutions to organizations seeking to better understand what their people were doing with the resources provided to them.

The founders of the company had moved on to pursue other interests and two respected private equity firms had taken majority ownership of the organization. The CEO, whom I had worked with in the past, had recognized that the future of the company was found in the business of helping businesses.

We made some emotionally difficult, but necessary, decisions.  We phased out the consumer focused business, doing so in a way that sought to minimize the impacts to the customers who had helped build the company from a small start up to one of the largest technical employers in our area.  We launched new solutions that addressed the challenges our corporate customers were seeking help with – most notably dealing with the clear and present danger posed by insider attacks.  We opened new offices and added fantastic talent.  We changed.

When we took inventory of all that we had accomplished, the realization set in.  A great organization, with a great core solution set, was transformed into something new and exciting.  It was time to change the name to reflect that.

If you have never been involved in a corporate name change, I can tell you that it is not easy.  There were many times that we thought we had the new name, only to wake up the next morning with a nagging “not quite” feeling.  We argued.  We agreed.  And then disagreed.  We went back to the drawing board more than once.  At one point, we came close to using a play on the Latin phrase “Modus Operandi,” which we thought worked well as our solutions are used to gain insight in how people operate.

As you can see, we arrived at Veriato.  “Veri” came to us from another Latin term – Veritas – meaning truth.  Why Veriato?  Because our customers, whether they are conducting incident response or investigation, detecting for insider threats before they manifest into attack, or seeking to improve productivity and efficiency, are seeking the truth.  They need to know the truth about what is actually occurring, without bias or supposition.  And that is precisely what our solutions, what our people, what our company works to provide.

I’m incredibly proud of the team we’ve built, the solutions we offer, and the many great successes our customers have shared with us.  I’m excited to introduce Veriato to the world.  I can’t wait for you to see some of the new things we are working on.  As the old saying goes, “you ain’t seen nothing yet.”

Welcome to Veriato.

2023 Preparedness Checklist: Ensure Your Workforce Is Productive and Secure

This guide will help you understand where there are opportunities and risks in your workforce, and what you can do to make sure 2023 is as secure and productive as possible with workforce behavior analytics.

About the author

Veriato Team
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Quis ipsum suspendisse ultrices gravida.

Productivity & Insider Risk Resources

Elizabeth Harz RSAC 2023 Interview

Elizabeth Harz RSAC 2023 Interview

Elizabeth Harz, CEO of Veriato, gave an interview to ISMG at this year's RSA Conference in San Francisco. In it, Elizabeth covers the challenges of maintaining data security in the remote or hybrid workforce environment and the rising cost of data breaches. She also...

A More Insightful, Proactive Approach to Employee Monitoring

A More Insightful, Proactive Approach to Employee Monitoring

Also known as “bossware” and even “employee surveillance”, employee monitoring has been placed in the bucket of technologies that companies force on their employees. Whatever you call it, its use is on the rise and it looks like it’s here to stay. As of 2022, 60% of...

Bossware and the Future of Work

Bossware and the Future of Work

Recently, there has been considerable coverage of “bossware” and a focus on draconian types of “surveillance” some companies are using to stay on top of remote and flexible workforces. Articles claim companies are accessing the camera on laptops and tracking every...